New Packaging Opens Markets, Unlocks Sales Potential FOR CRAB MEAT

For years, the family-owned U.S. company had sold only fresh crab. While greatly appreciated by their regional customers, the family’s national growth opportunities were limited.

The company placed a call to Gilpin in September 2017 with the request to get their crab into a plastic retort container by the end of October. Most packaging companies would have turned the project down due to the tight timetable. Projects like this that include new equipment and a new package typically require up to six months. Not Gilpin. The company had the right cups, ends and overcaps. More importantly, Gilpin was able to fast track equipment purchase and installation and also brought in a process expert to teach the crab company how to pasteurize and package their crab.

Gilpin also trained their people on handling, seaming, and testing the cans and cups. In less than six weeks, the company was taking their new pasteurized crab to potential retailers and securing new markets far beyond their existing fresh crab market thanks to Gilpin’s expertise and ability to take on tight deadlines and successfully meet them.

From this initial win, Gilpin has become the partner of choice for the crab meat industry for nearly a decade.